CLIENT
Felicity

DELIVERABLES
Logo + Corporate Identity

WORK DONE UNDER
Curious Creatives Agency, Inc.

Felicity is an undergarment brand whose goal is to change the common notion that lingerie shopping is intimidating and daunting. It does not subscribe to the super-polished and airbrushed images common in the lingerie market.

The client wanted to create something out of the 'F' so we ended up with a stylized cursive (with a subtle hint of a bow). We also chose pastel colours to further convey the intimate and delicate nature of lingerie.

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